Tag Archives: shoes

Ultimate crave: free ASOS shopping for a year

30 Jan

The savvy marketing bods over at ASOS headquarters have come up with a series of very dangerous competitions for weak-willed shopaholics such as myself. Launched just under a week ago, Crave it? Save it. Win it. has been tempting online shoppers in their thousands to log on to asos.com and spend hours filling up their virtual shopping carts with dream purchases, in the hope they might be one of the lucky ones picked to win their wishlist.

Fill your online shopping cart

(Image credit: Maximum PC, via Wikimedia Commons)

Of course the chances of winning are minute, but the prizes just suck you right in:

  • Starting small, the first round offered one winner a basket of goods up to the value of £300.
  • For round two, ASOS upped the stakes to £500 for five victors (although, it was on the proviso that 25,000 people entered – which then happened, of course).
  • And now, they are on to the grand finale, which will see one lucky so-and-so secure a jackpot of £1000 of goods, plus an outfit each month (for 12 months) up to the value of £200 for themselves and four of their most-prized friends.

As marketing plans go, it’s genius. It’s cheap as chips, with the only real outlay being £13,800 for the prizes, and yet going on my experience, the returns should be ridiculously high…

Why it works

Having spent over an hour selecting my wish list for the first round, and another day convincing myself I would win and picturing myself in all my lovely new clothes, the defeat was hard to take. (Other entrants also took it badly,  with the message boards getting increasingly bitchy about how the winner’s choices weren’t up to their standards).

But, ASOS saved the day and gave us all another chance for victory: cue another hour finding £200 of extra bits and bobs to add to my basket. Alas, the second prize eluded me too, and my Friday afternoon was spent overcoming the disappointment.

Now, I know what you’re thinking. I should get out now and avoid the final devastating loss, but I’m in too deep. So tonight will be spent finding another £500 of items in a last ditch attempt to secure the prize. But we all know what will happen: I won’t win and I’ll be left with £1000 worth of clothes and accessories sat in a basket, that I feel like I deserve. It’s funny, I hadn’t  realised it before this whole exercise, but I really do need a pair of brown brogues, a new watch and a lovely leather handbag.

And here is where ASOS wins. I’m going to try and be good but I’m pretty sure I’ll end up buying at least one thing from my wishlist, and if others do the same (looks likely going on the message board chat) that’s some serious wonga for the retailer. This is a very rough (and probably a low) estimate, but if you imagine that the 25k who entered round two buy just one item each at approx £25 – that’s £625,000 of revenue. Clever.

Time to Vote

(Pic credits: asos.com)

So anyway, now the damage is done, maybe you lot can help me decide which my one purchase should be. Above are all the accessories included on my wishlist, as it stood at £500. And below is a poll for you to pick your favourite item. (Mum, don't just pick the cheapest!)

Oh and if you're as ASOS-obssessed as me, you can still enter the competition yourself until Tues 9am, here. And as I was kind enough to alert you, please bear me in mind when you're picking your four friends to win with you!




A good place to start

7 Oct

Hello, and welcome to the first Consumer Cravings blog post. I’m going to start at the most logical place—the beginning—with an explanation of why this blog came about and how it is going to solve all of my shopaholic tendencies. So here goes:

There are two clear signs that summer has been well and truly relegated to the memory bank. These are:

  1. An umbrella has become an essential everyday item (if you also have a wayward fringe you’ll understand the necessity).
  2. Seasonal Addiction Disorder has set in. The symptoms:  a) Morning anxiety about the lack of suitable clothes to put on despite possessing a bulging wardrobe and having coped perfectly well last autumn. b) A combined sense of glee and panic created by all the new autumnal clothes filling the shops and magazines (glee due to the greatness of the goodies and panic for the purse).

Last weekend during a flat tidy up, it came to my attention that these autumnal signs are actually problems that need resolutions.

Problem 1: Over the summer, during a period of reduced use, my three umbrellas (functional & black, handbag sized & patterned, and elegant & long) appear to have formed a union, gone on strike and then abandoned me for a more loving employer, leaving me umbrella-less and curly fringed. Thankfully,  the conundrum has been cleared up with a trip to H & M, where I picked up a cheeky £5.99 leopard print number.

Problem 2: S.A.D, is less simple to solve. I am a girl who loves to shop, but the arrival of this season’s gorgeous collections (think sheepskin and leather, camel and greys, pretty blouses and masculine brogues) has left me all in a tizzy. Why? My bank balance and my wardrobe aren’t big enough to cope with the onslaught of new purchases. So, on Saturday, with the assistance of my Mum (who I might add, loves tidying and was not forced to help) I managed to fill four big black bin liners with unwanted clothes and shoes to be shipped off to the charity shop she works in. Great I thought,  room for a few new choice items. My Mum however had other ideas. “Don’t think that the purpose of this clear out is so you can buy new things. You can’t afford it,” she said.  Unfortunately, she has a point, and that is where the idea for this blog came from.

Shopping and I are trying out a temporary ceasefire (aside from buying the odd “essential”* item of course). Instead, I am going to document all the unnecessary, but oh so delightful things I am craving, in the hope that writing about them will give me the same buzz I would have got from actually buying them. This extends to clothes and stuff for my flat. It’s wishful thinking, but worth a try. At the very least it’ll give me lots of items for my Christmas list.

So first up on my autumnal clothes wish list, that are not to be bought, we have:

  1. Mannish brogues or boots because they go with everything from skinny jeans to ladylike dresses, and last year’s shoe collection just isn’t doing it for me anymore
  2. A shearling aviator waistcoat or leather jacket, crucial to take me through that tricky in-betweeny phase when it’s chilly, but not quite wintry enough for my cape to come out

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(photo credits: www.topshop.com and www.office.co.uk)

*Disclaimer:  The definition of “essential”  is open to the author’s interpretation and may well be expanded in the coming months as the ceasefire runs into difficulties.