Tag Archives: jewellery

Ultimate crave: free ASOS shopping for a year

30 Jan

The savvy marketing bods over at ASOS headquarters have come up with a series of very dangerous competitions for weak-willed shopaholics such as myself. Launched just under a week ago, Crave it? Save it. Win it. has been tempting online shoppers in their thousands to log on to asos.com and spend hours filling up their virtual shopping carts with dream purchases, in the hope they might be one of the lucky ones picked to win their wishlist.

Fill your online shopping cart

(Image credit: Maximum PC, via Wikimedia Commons)

Of course the chances of winning are minute, but the prizes just suck you right in:

  • Starting small, the first round offered one winner a basket of goods up to the value of £300.
  • For round two, ASOS upped the stakes to £500 for five victors (although, it was on the proviso that 25,000 people entered – which then happened, of course).
  • And now, they are on to the grand finale, which will see one lucky so-and-so secure a jackpot of £1000 of goods, plus an outfit each month (for 12 months) up to the value of £200 for themselves and four of their most-prized friends.

As marketing plans go, it’s genius. It’s cheap as chips, with the only real outlay being £13,800 for the prizes, and yet going on my experience, the returns should be ridiculously high…

Why it works

Having spent over an hour selecting my wish list for the first round, and another day convincing myself I would win and picturing myself in all my lovely new clothes, the defeat was hard to take. (Other entrants also took it badly,  with the message boards getting increasingly bitchy about how the winner’s choices weren’t up to their standards).

But, ASOS saved the day and gave us all another chance for victory: cue another hour finding £200 of extra bits and bobs to add to my basket. Alas, the second prize eluded me too, and my Friday afternoon was spent overcoming the disappointment.

Now, I know what you’re thinking. I should get out now and avoid the final devastating loss, but I’m in too deep. So tonight will be spent finding another £500 of items in a last ditch attempt to secure the prize. But we all know what will happen: I won’t win and I’ll be left with £1000 worth of clothes and accessories sat in a basket, that I feel like I deserve. It’s funny, I hadn’t  realised it before this whole exercise, but I really do need a pair of brown brogues, a new watch and a lovely leather handbag.

And here is where ASOS wins. I’m going to try and be good but I’m pretty sure I’ll end up buying at least one thing from my wishlist, and if others do the same (looks likely going on the message board chat) that’s some serious wonga for the retailer. This is a very rough (and probably a low) estimate, but if you imagine that the 25k who entered round two buy just one item each at approx £25 – that’s £625,000 of revenue. Clever.

Time to Vote


(Pic credits: asos.com)

So anyway, now the damage is done, maybe you lot can help me decide which my one purchase should be. Above are all the accessories included on my wishlist, as it stood at £500. And below is a poll for you to pick your favourite item. (Mum, don't just pick the cheapest!)

Oh and if you're as ASOS-obssessed as me, you can still enter the competition yourself until Tues 9am, here. And as I was kind enough to alert you, please bear me in mind when you're picking your four friends to win with you!

 

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A top drawer Sunday

25 Jan

So I think I might have discovered my new dream job: owning a home decor/gifts/ jewellery shop. I accept it’s probably as cut throat and tricky to get into as journalism, but going on the upbeat nature of the independent retailers picking and choosing which of the latest products to stock in their shops, at the 2011 Top Drawer trade fair (on a Sunday!), it looks like a lot of fun.


(Logo credit: Clarion Events)
 

The three day exhibition, which ran from 16th-18th of this month, is in part (and that’s a large part going on the fact we didn’t see her for quite a few weeks beforehand!) organised by my good friend Julia. As such I got a VIP pass to play shop for a day, ambling up and down the temporary aisles in Earls Court (in which I’m more used to manically sprinting along to try to find a decent news story for The London Book Fair Dailies we produce at The Bookseller) imagining which new designs would make the cut for “Decorate with Davies” or “Hannah’s Homewares”. Hmm, the name might need some work.

It also was a chance for me to work as a proper interior design journalist: swatting up on the S/S 11 trends and spotting some innovative (and just plain pretty) products to feature on my blog. At almost every stand there was something to add to my Consumer Cravings wish list as—perhaps fortunately— mere mortals (sans swanky shop) weren’t allowed to buy anything. Sigh.

Anyway, below are the four key trends, identified by the helpful ladies at Trend Bible, who are partners for the show that you (if you’re as obsessed with trinkets as me) will be buying into this season. Sorry the photography is a bit shoddy; I had to be a bit surreptitious as I wasn’t 100% sure I was allowed to take photos and didn’t want to embarrass Julia by being frogmarched out of the show. Turns out there were so many cheeky journos taking snaps, they had to relax their original no pics rule!

Vintage Vacation

Winter White

Shelter

Spectacle


Vintage Vacation
: Get all nostalgic with everything from knitting and embroidery to tea parties and baking.

Winter White: Think ethereal soft whites, greys and oyster pink, but with plenty of contrasting textures:  matt and shine; rough and smooth.

Shelter: It’s ski lodge central from moose motifs to fair-isle blankets, and lots of rustic wood

Spectacle: It’s all about the weird and wonderful, inspired by folk and fairy tales, and including: birds (I believe I might have already spotted this trend), globes (yes, got one of those!) and antique lanterns.

And, here’s my pick of the designers and products I loved at the exhibition and would sell in my imaginary shop. Some tie-in to these key looks and others don’t (possibly proving I’m not as on trend as I thought!). Happy browsing…

(Image credits: retailers/designers' websites)

  1. Bag, Drift – contact for price and stockists
  2. Cushion, Anorak – £36
  3. Leather Diary, Undercover – £21.50
  4. Makeup Bag, Lisa Stickley, £18.00
  5. Silver Lantern, Lisbeth Dahl via House to Home, £49.99
  6. Scrabble Mug, Wild and Wolf via Amazon – £6.85
  7. Desk Globe, Authentics -£58.22
  8. Throw, 95% Danish via Furnish -£89
  9. Pendant, Kate Rodgers via Ella Georgia Jewellery – £75
  10. Chair, Oficina Kreativa, 349 EUR
  11. Lampshade, Lush Designs – £48
  12. Placemat, Marimekko via Heals – £16

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