Tag Archives: challenge

A good place to start

7 Oct

Hello, and welcome to the first Consumer Cravings blog post. I’m going to start at the most logical place—the beginning—with an explanation of why this blog came about and how it is going to solve all of my shopaholic tendencies. So here goes:

There are two clear signs that summer has been well and truly relegated to the memory bank. These are:

  1. An umbrella has become an essential everyday item (if you also have a wayward fringe you’ll understand the necessity).
  2. Seasonal Addiction Disorder has set in. The symptoms:  a) Morning anxiety about the lack of suitable clothes to put on despite possessing a bulging wardrobe and having coped perfectly well last autumn. b) A combined sense of glee and panic created by all the new autumnal clothes filling the shops and magazines (glee due to the greatness of the goodies and panic for the purse).

Last weekend during a flat tidy up, it came to my attention that these autumnal signs are actually problems that need resolutions.

Problem 1: Over the summer, during a period of reduced use, my three umbrellas (functional & black, handbag sized & patterned, and elegant & long) appear to have formed a union, gone on strike and then abandoned me for a more loving employer, leaving me umbrella-less and curly fringed. Thankfully,  the conundrum has been cleared up with a trip to H & M, where I picked up a cheeky £5.99 leopard print number.

Problem 2: S.A.D, is less simple to solve. I am a girl who loves to shop, but the arrival of this season’s gorgeous collections (think sheepskin and leather, camel and greys, pretty blouses and masculine brogues) has left me all in a tizzy. Why? My bank balance and my wardrobe aren’t big enough to cope with the onslaught of new purchases. So, on Saturday, with the assistance of my Mum (who I might add, loves tidying and was not forced to help) I managed to fill four big black bin liners with unwanted clothes and shoes to be shipped off to the charity shop she works in. Great I thought,  room for a few new choice items. My Mum however had other ideas. “Don’t think that the purpose of this clear out is so you can buy new things. You can’t afford it,” she said.  Unfortunately, she has a point, and that is where the idea for this blog came from.

Shopping and I are trying out a temporary ceasefire (aside from buying the odd “essential”* item of course). Instead, I am going to document all the unnecessary, but oh so delightful things I am craving, in the hope that writing about them will give me the same buzz I would have got from actually buying them. This extends to clothes and stuff for my flat. It’s wishful thinking, but worth a try. At the very least it’ll give me lots of items for my Christmas list.

So first up on my autumnal clothes wish list, that are not to be bought, we have:

  1. Mannish brogues or boots because they go with everything from skinny jeans to ladylike dresses, and last year’s shoe collection just isn’t doing it for me anymore
  2. A shearling aviator waistcoat or leather jacket, crucial to take me through that tricky in-betweeny phase when it’s chilly, but not quite wintry enough for my cape to come out

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(photo credits: www.topshop.com and www.office.co.uk)


*Disclaimer:  The definition of “essential”  is open to the author’s interpretation and may well be expanded in the coming months as the ceasefire runs into difficulties.


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