Tag Archives: Asos

The year of skinny

24 Feb

Before I get started on my latest post, here’s a quick update on the ASOS competition I previously blogged about. From my failure to tell you about it before now, I’m guessing you’d all gathered that I hadn’t won (had I done so, I’d definitely have showed off all my new wares!). Following the disappointment, as predicted, I promptly logged onto Asos and bought one of my wishlist items (well I couldn’t let down all those who voted could I?) The item you picked for purchase was the watch, which secured 42% of the vote. Alas, on arrival it had to go straight back to the shop—it was far too big (and I couldn’t be arsed with alterations) and a bit cheap-looking (well I guess it is pretty cheap), plus Asos offers a very easy returns process. So, unexpectedly I overcame the marketing ploy. Are you proud?

Back to the shop: Tortoise-shell watch


With one craving overcome, it’s on to the next set…

So, where on earth did February go? I’m amazed at how quickly a month can fly by these days (these days referring to the fact that I’m currently living out the last month of my mid-twenties. My younger colleagues (Fliss!) unequivocally told me that when I turn 27 I will cross the line into ‘late 20s’. Eek). In contrast, during my teens, even 24 hours could feel like a lifetime, especially if my friends and I were counting down to (and meticulously planning outfits for) the next disco with the local boys school.

Anyhow, the combination of all this reminiscing, rapid time travel and a small age crisis, brings me on to the topic of this post: workout gear. Not an obvious link I agree, but let me take you through my thought process. Back in my youth, I was a bit of an exercise freak, spending hours each week at gymnastics training. However, sessions at the gym were often followed with the reward of a bar of chocolate, packet of crisps and a can of coke (note: fizzy drinks were only allowed once a week by Barbara—head of household rations). The problem is that over the years my love of naughty food hasn’t disappeared but my dedicated fitness regime has. The result = not the four-pack (it never made it to six) I once had.

Every January for the last few years, I’ve said to myself this will be the year I get fit, tone up and return to my pre-university weight. Unsurprisingly, aside from the few months following a rather unpleasant (but very effective) parasitic infection in Peru, this hasn’t been achieved. Until 2011, that is. This, my friends is going to be the year. What’s different you ask? Well there’s three things: I really need to do this before I’m 30 (friends have warned me figure-wise it’s all downhill from there); I’ve signed my life away to a gym, which’ll be taking £52 from my account every month for a year, and I really hate to waste money unless it’s on clothes; and most importantly, I’ve blogged about it now so it’ll be pretty embarrassing if I don’t stick to it.

Thankfully, thus far it’s going well. I’m three weeks and 10 work outs in, which have included aerobics, swimming, running/cycling/rowing, supple strength (yoga without the spiritual stuff), netball, the Ministry of Sound DVD and tonight Zumba! If you haven’t tried it you should give it a go. You feel like a bit of a prat to start with, but are soon shaking your bum like Shakira (in your head at least).

A lager lout no more?

The problem is, I’m currently on a post-exercise high, it’s early days and and my motivation will soon wane (it certainly does post-exercise when I give into my beer and carb carvings). As such, I think I need another driver to keep on track (bikini-time will be here before I know it). And that is where pretty exercise clothes come in.

I’m not sure I’ve every really grown out of the thing I had for branded sportswear when I was a kid. Each year my Christmas and birthday lists would be filled with sportswear from adidas trousers with the luminous green stripes to the latest nike trainers (which when received, would sit pride of place at the end of my bed while I slept—worrying). I try to keep the condition under control now I’m an adult, but it’s really just morphed into American Apparel hoodies and Abercrombie joggers—my staple lounging kit.

Below, I’ve put together a list of session-specific work-out gear that would definitely help keep me on the straight and narrow. Did I mention it’s my birthday next month?

My exercise week, complete with ideal gym kit

Monday: Aerobics

Adidas grey long top (to cover the bum)

Nike black lycra leggings


Wednesday : Netball

Adidas black track top

Nike blue and yellow Livestrong shorts


Thursday: Zumba

Nike black racerback

Abercrombie dark pink trackies


Saturday: Swimming

I’m afraid to say, that despite extensive internet and high street shop research, there is not a single swimming costume designed for big boobs and serious swimming that I deem fit to feature on my blog. It seems that as soon as Speedo add an inner shelf to their costumes, their style goes out of the window.


Sunday: Supple Strength

H&M blue marl sweatshirt

Adidas berry red tank

Adidas petrol grey straight leg pants


Extra bits and bobs

Nike Lunar Eclipse blue/grey running shoes

Black Puma gym bag

The Shock Absorber (essential kit - already purchased)

(Photo credits: retailer’s websites as below)

The shopping list:

  1. Adidas long top, John Lewis – £28
  2. Nike leggings, John Lewis – £45
  3. Adidas jacket, John Lewis – £35
  4. Nike shorts, Pro-direct – £13.49
  5. Nike top, John Lewis – £22
  6. Trackies, Abercrombie & Fitch- £50
  7. Sweatshirt, H&M – £12.99
  8. Adidas top, John Lewis – £23
  9. Adidas trousers, John Lewis – £33
  10. Trainers, Nike – £90
  11. Bag, Puma – Debenhams – £25
  12. Shock Absorber sports bra, Bravissimo – £30

Sorry, that was a bit of a John Lewis overload—they aren’t sponsoring me, promise.

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Ultimate crave: free ASOS shopping for a year

30 Jan

The savvy marketing bods over at ASOS headquarters have come up with a series of very dangerous competitions for weak-willed shopaholics such as myself. Launched just under a week ago, Crave it? Save it. Win it. has been tempting online shoppers in their thousands to log on to asos.com and spend hours filling up their virtual shopping carts with dream purchases, in the hope they might be one of the lucky ones picked to win their wishlist.

Fill your online shopping cart

(Image credit: Maximum PC, via Wikimedia Commons)

Of course the chances of winning are minute, but the prizes just suck you right in:

  • Starting small, the first round offered one winner a basket of goods up to the value of £300.
  • For round two, ASOS upped the stakes to £500 for five victors (although, it was on the proviso that 25,000 people entered – which then happened, of course).
  • And now, they are on to the grand finale, which will see one lucky so-and-so secure a jackpot of £1000 of goods, plus an outfit each month (for 12 months) up to the value of £200 for themselves and four of their most-prized friends.

As marketing plans go, it’s genius. It’s cheap as chips, with the only real outlay being £13,800 for the prizes, and yet going on my experience, the returns should be ridiculously high…

Why it works

Having spent over an hour selecting my wish list for the first round, and another day convincing myself I would win and picturing myself in all my lovely new clothes, the defeat was hard to take. (Other entrants also took it badly,  with the message boards getting increasingly bitchy about how the winner’s choices weren’t up to their standards).

But, ASOS saved the day and gave us all another chance for victory: cue another hour finding £200 of extra bits and bobs to add to my basket. Alas, the second prize eluded me too, and my Friday afternoon was spent overcoming the disappointment.

Now, I know what you’re thinking. I should get out now and avoid the final devastating loss, but I’m in too deep. So tonight will be spent finding another £500 of items in a last ditch attempt to secure the prize. But we all know what will happen: I won’t win and I’ll be left with £1000 worth of clothes and accessories sat in a basket, that I feel like I deserve. It’s funny, I hadn’t  realised it before this whole exercise, but I really do need a pair of brown brogues, a new watch and a lovely leather handbag.

And here is where ASOS wins. I’m going to try and be good but I’m pretty sure I’ll end up buying at least one thing from my wishlist, and if others do the same (looks likely going on the message board chat) that’s some serious wonga for the retailer. This is a very rough (and probably a low) estimate, but if you imagine that the 25k who entered round two buy just one item each at approx £25 – that’s £625,000 of revenue. Clever.

Time to Vote


(Pic credits: asos.com)

So anyway, now the damage is done, maybe you lot can help me decide which my one purchase should be. Above are all the accessories included on my wishlist, as it stood at £500. And below is a poll for you to pick your favourite item. (Mum, don't just pick the cheapest!)

Oh and if you're as ASOS-obssessed as me, you can still enter the competition yourself until Tues 9am, here. And as I was kind enough to alert you, please bear me in mind when you're picking your four friends to win with you!

 

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